The idea of highly visible CSR feeding into our consumer marketing as an after thought to this >>"We should have a hospital in Nigeria made by Dufil", Shreya.

"We should have a hospital in Nigeria made by Dufil", Shreya

The idea of highly visible CSR feeding into our consumer marketing as a tool to not only have a long term base in Nigeria but also to have a sustained sales for Indomie, is not at all an alien idea. But is this an idea whose time has come is something we seriously need to introspect.

Quite a few times I have heard from the area marketing people about the emotional factor attached to the retailers which try to push the competitor(at least as far as the display space is concerned) owing to the "poor guy" syndrome due to the poor sales of some competitor. It made me wonder as to why don't we have a  overarching emotional attachment which can overcome this sympathy for the poor.

What when one of our pack says,"One Naira out of your purchase goes to treat a disabled" ?

What when one of our pack says,"One Naira out of your purchase goes to educate a poor Nigerian kid" ?

What when one of our pack says,"One Naira out of your purchase goes to help a AIDS victim" ?

What when one of our pack says,"Now share your pack of Indomie with millions. You purchase feeds some not so privileged. Flash here to know how."

The central idea Improved Consumer Relation(Involvement/Interaction).

Give it a thought!!!