"We need to expand into new markets, importantly rural areas", Saurabh to Boss

Now, Saurabh is actually our Multipro guy from Sokoto and this conversation is an excerpt from the group meeting of Multipro and Dufil with Mr.Prem.

The genuine voice with which he speech-ed his observation took me a back by a month when I was busy pondering over the pan Nigeria sales data of Indomie, comparing the difference from June last year to March this year. The visible drop both in percentages and number made me wonder about a lot. May be another blog for all that, but the point over here is about our foray into new markets and the behavior of the two tier cities to our sales figures.

The following snapshot is actually one of the slides from my introductory presentation.

There are two important things to observe here:

1. We are actually hit at the two tier markets. I wasn't surprised to hear about a Tummy Tummy selling int interior east from one of our Area marketing guys.
2. Between the two periods when our sales dropped the maximum,we were actually not much effected at the Tier one zones but at the bottom.
3. There would(is) surely be more to think about and you can keep adding.

But I think we can safely conclude that we are actually facing some strategic competition rather than the usual perception of incidental competition.

What do you think??

Well, in that case what is our expansion strategy??