V-Connect's FLASH might just be the gateway to the Consumer Universe

Moving from a trade driven company to a market driven company is always challenging and hence a very interesting phase. To re-direct the entire organizational focus from the trade markets to the consumer household itself requires some grueling introspection. It might sound easy but the people who have been to fields know how tough it is at times to carry out a simple project like a household sampling and retail topping. The extent of training, structure and feedback mechanisms required to be integrated into the project eats into some great time. The results are rewarding though, but only if a check is ensured virtually at every step of the process. The last time I was involved in such an activity I had plan the pay structure, arrange for vans, arrange for promoters and supervisors, plan the structure, areas, checking methods and not to forget that I should be on the field for anything might just stop working on its own.

And after all this Can I really be sure that the right message has been delivered to the right person?

Well the best solution to the problem would require some organizational rethinking but I believe FLASH can save our day for the time being.

Well for those who are unfamiliar with the service here is how it works. Its very simple. The service records data about missed-calls given to a specified number at a per call cost of 5 Naira. Now its up to your imagination to put it into use. Here is one of the examples

Heard that Vani has planned to use FLASH in our household sampling activity. Each area under sampling has been given a FLASH number. After the promotion finishes his job and before he gives away the free sample he asks the sampled person to flash the area number. Now V connect gives us the entire records of all such flashes from all numbers. Thus we have a predefined universe of potential customers for our future activities, apart from having a real time check on the promotion process.

For other technical details you can always get in touch with Vishnu @vconnect.

Happy Flashing!!!!